Web rebuilds frequently lead to no increase or even a decrease in conversions
Typical websites are expensive investments that are designed and developed and often left stagnant with minor adjustments until they get a major overhaul every few years.
If you only redesign your site every 2-4 years:
- your competition moves ahead of you as the world is in constant motion,
- your site gets outdated quickly and is frequently “out of season” with promotions and information,
- it can be very expensive to manage the rebuild with heavy design and development,
- the time “waiting” for the new website can be quite extensive,
- you’re not maximizing the money you could be making from month to month improvements,
- the new design can backfire with either no difference in results or even a drop in conversions.
Evolution Builds the Best Websites
Our process is different in that we build the website, test as we go, and provide frequent updates. This aligns with our service offerings where we update landing pages and content to adapt to changing consumer behavior (seasonal and economic fluctuations), SEO and SEM needs, and data-driven improvements.
Websites designed to convert require regular updates to content and structure based on data and experimentation. This way instead of major changes that occur irregularly the website evolves continually driving results.
Our website build method allows for:
- design by data,
- design by experimentation,
- design by testing,
- design by experience.