Social media marketing is important for reaching potential buyers. How big? 90% of millennials, over 75% of Gen X, and almost half of all baby boomers are active users of social media*. It would only take capturing a small percentage of these local social media users in your area to keep you business growing by leaps.
Many business feel they have tried social media advertising and not achieved the results they desire. Like most marketing efforts it can take skill and the right know-how to move the needle when it comes to social media. Organic posting (the most common form of social posting local businesses use) no longer works as it once did.
Paid promotion is essential for driving your target audience to content that leads to conversion. Social marketing offers powerful tools to get a message to the right person, in the right place, at the right time.
*According to eMarketer survey.