Local Search Engine Marketing (SEM) has come to be associated with the paid forms search. Though there is discussion in the industry the Search Engine Optimization (SEO) is a subset of SEM. Maybe you have tried paid search with promoted or Pay-Per-Click (PPC) ads and had a bad experience, maybe you have heard it’s not worth it, maybe you are currently doing paid search and just not getting the results you would like. We are not surprised, many companies spend far too much on ineffective SEM. The truth is, ignoring SEM is ignoring one of the most predictable forms of marketing.
Pay-per-click (PPC)
Most often companies become discouraged by PPC when they see money going in and can’t see how it is increasing revenue. Sometimes that is a matter of poor tracking, but more often it is a matter of poor PPC practices.
Promoted Search
Businesses pay to have content placed in channels (typically social channels) to be run in news feeds.
Ongoing Successes
It is entirely possible to have a successful business and never use SEM, in fact as we work with clients it is our goal to reduce costs of paid search as far as we can. We design campaigns that work where results and return on investment (ROI) can be tracked. We keep the paid search message consistent and compelling with a site experience that produces conversions.
It doesn’t end there, we do not set paid campaigns on autopilot. We continue to test and analyze every aspect of your promoted and PPC efforts and optimize for ongoing improvement and success.