Increasing business requires more than just increasing traffic to your website. In fact, too much traffic that does not convert can damage your reputation with search engines. Some times a website might be receiving all the traffic it needs, but the business is not seeing enough clients for all the clicks it gets.
IMPROVED PRACTICES CAN YIELD A 5X INCREASE IN CONVERSIONS.
Driving more leads to your site alone is not enough to improve customer acquisition. Improving the quality of the lead as well as better website conversion requires strategy and defined processes. Our ongoing testing and industry experience allow your conversion rate to improve and become consistent for reliable growth.
Regular testing and optimization
The difference that matters with 365 Locally is the frequent testing and optimization we offer our clients. Campaigns are never “set it and forget it”. We regular A/B test and analyze the results to create more effective campaigns.
Landing page optimization
The lack of a proper landing page is the most common culprit. Whether the visitor arrives from an organic or paid click the visitor finds themselves frequently dumped on a home page with no explanation of what to do next.
Optimizing the landing page is the process of testing and retesting the page over and over to make certain it is achieving its desired result at an expected rate.
Website Optimization
Similarly, the entire website needs to go through a process of testing and revising in order to walk a visitor to the desired outcome. Each page should have a purpose and a specific call to action (CTA). The page then goes a process of content auditing and A/B testing in order to drive results.